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AS I AM DOUBLEBUTTER CREAM 8 oz.
Retail: $15.99
Price: $13.99
Availability: In Stock
Item #: AIA120063 -

    Lavish Your Coils and Curls. Give Your Hair What It's Asking For... the Moisture Needed to Feel and Look Amazing!Moisture is essential for great natural coils and curls. When your hair feels a bit rough and dry, and looks that way too, this is the jar to reach for. The power-packed As I Am® DoubleButter® Cream is a rich emollient blend, graced with the finest array of natural butters and organic oils. It gets the job done.BenefitsLocks in moistureGives dull dry hair softness, shine and...

    AS I AM DOUBLE BUTTER CREAM 16 oz.
    Price: $21.99
    Availability: In Stock
    Item #: AIA120064 -

      Lavish Your Coils and Curls. Give Your Hair What It's Asking For... the Moisture Needed to Feel and Look Amazing!Moisture is essential for great natural coils and curls. When your hair feels a bit rough and dry, and looks that way too, this is the jar to reach for. The power-packed As I Am® DoubleButter® Cream is a rich emollient blend, graced with the finest array of natural butters and organic oils. It gets the job done.BenefitsLocks in moistureGives dull dry hair softness, shine and...

      AS I AM COCONUT CO-WASH 16 oz.
      Retail: $11.99
      Price: $8.99
      Availability: In Stock
      Item #: AIA120044 -

        Enjoy a Fresh New Start.Remove Product Residue.Preserve Moisture.You already know it and your hair can feel it! CoWashing is the way to cleanse your hair most of the time. This light no-suds conditioning cream gently removes residue including all of the things you've used to style and maintain your coils and curls. Now it's time for a sparkling new beginning.This cowash is different from any other because it contains a special blend of natural ingredients that work to promote healthy hair...

        AS I AM DETANGLING CONDITIONER
        Price: $9.99
        Availability: In Stock
        Item #: AIA120103 -

          Tame Your Tangles. Make Shampoo Day A Happy Day.As much as we love our natural-textured hair, the job of detangling can be quite a chore. Despite the time it takes to free wet hair of tangles, (particularly for those with longer, thicker hair), can result in breakage, fiber weakening and even excess shedding.Now, As I Am offers real “help” in the time of need. You can approach the necessary step of detangling with greater ease. And besides easier wet combing, you’ll notice enhanced softness...

          AS I AM LEAVE- IN CONDITIONER 8 oz.
          Price: $9.99
          Availability: In Stock
          Item #: AIA120013 -

            Prepare to Style!A great leave-in is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer shinier and more manageable.This natural wonder keeps tangles away and provides a great foundation for natural styling. It contains an organic strengthening agent, plus natural ingredients that promote hair growth.BenefitsEases wet combingHelps strengthen hairSeals the cuticle layerSupports healthy hair growthAdds moisture and shinePrepares your...

            AS I AM LONG & LUXE CONDITIONER
            Price: $9.99
            Availability: In Stock
            Item #: AIA120614 -

              Strengthening and hydrating treatmentDetangles hair.Moisturizes hair, scalp, & strengthens hair.Smooths cuticle layers.Promotes shine.Rejuvenates the scalp and hair.Helps promote healthy hair growth for longer hair length.IngredientsAqua/Water/Eau, Punica Granatum Fruit Juice*, Glycerin, Cetearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Betaine, Punica Granatum Seed Oil*, Linum Usitatissimum (Linseed) Seed Extract*, Cocos...

              AS I AM CURL CLARITY SHAMPOO
              Price: $10.99
              Availability: In Stock
              Item #: AIA120033 -

                Remove the Dull. Bring On the Shine!At times your coils or curls just won't act right and it's difficult to make them shine and behave. These are the tell-tell signs that it's time to remove the old, dulling residue and make a fresh clean start, but without dehydrating your hair.BenefitsGently removes product build up and environmental impurities from the hair and scalp.Sulfate-free. Will not strip hair of the precious natural moisture that makes it thrive.Leaves behind moisture, preventing...

                AS I AM CLEANSING PUDDING 16 oz.
                Retail: $15.99
                Price: $14.50
                Availability: In Stock
                Item #: AIA120174 -

                  Provides a Soothing Scalp Treatment As It Cleanses. Helps Support Healthy Hair GrowthA rich sulfate-free creamy moisturizing beauty bath for your hair! Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that helps to eliminate DHT build-up from the scalp, and promote healthy hair growth from the follicular level.BenefitsCleanses hair of residue and product build-upMoisturizes as it cleansesRids scalp of excess sebum, environmental impurities and shedding...

                  AS I AM COCOSHEA SPRAY 4 oz.
                  Price: $13.99
                  Availability: In Stock
                  Item #: AIA120023 -

                    Delight for Your Coils and Curls.Natural textured hair likes nothing better than rich conditioners produced by nature. Coconut Oil and African Shea Butter are sure favorites! Coconut Oil has been a hair beautifier since ancient times because of its quick absorption and ability to produce amazing shine. And who doesn't adore Shea Butter ? Both oils, however, can be a bit challenging to soften and work into the hair.Now, via the wonders of submicron technology, a most beautiful blend of these...

                    AS I AM COCOSHEA WHIP 8 oz.
                    Price: $12.99
                    Availability: In Stock
                    Item #: AIA120132 -

                      Ultra Light Hydrating & Styling CreamA blend of hair’s favorite natural emollients and botanicals, whipped to a “just-right light consistency."BenefitsFrizz-free releasing of twist, bantu-knot and braid setsGreat for anytime lubricity, shine and softnessIngredientsAqua/Water/Eau, Cocos Nucifera (Coconut) Oil, Cetearyl Alcohol, Glycerin, Betaine, Phyllanthus Emblica Fruit Powder, Acacia Concinna Fruit Powder, Dicetyl Phosphate, Ceteth-10 Phosphate, Butyrospermum Parkii (Shea) Butter, Oryza...

                      AS I AM COIL DEFINING JELLY 8 oz.
                      Price: $11.99
                      Availability: In Stock
                      Item #: AIA120123 -

                        Define Your Coils. Shine Your Coils. Help Them Do What Nature Intended.Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional composition of extracts of coconut, sugar cane, green tea, apple and lemon, shea butter, vitamin E and proven hair fortifiers.BenefitsEasy to useNo flake formula*Adds lots of shineDesigned especially for Wash n’ Go stylingIngredientsAqua/W...

                        AS I AM LONG & LUXE CURL SMOOTHIE 16 oz.
                        Price: $9.99
                        Availability: In Stock
                        Item #: AIA120664 -

                          Curl Defining CremeDelivers high definition twists and twist-out styles that are smooth, soft and shiny.This frizz-fighting, no flake, formula moisturizes and conditions.Light weight, hydrating formula – No residue build up with this.IngredientsAqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Juice*, Punica Granatum Fruit Juice*, Hydrogenated Vegetable Oil, Ricinus Communis (Castor) Seed Oil, Cetearyl Alcohol, Butyrospermum Parkii (Shea) Butter, Theobroma Cacao (Cocoa) Seed Butter, Cocos...

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